June 21, 2021 • Knowledge
August 12, 2021 • Knowledge, Business
What Contents Should You Put In Your Company Profile? 7 Necessary Contents You Must Prepare
For every company, making a trustworthy company profile is a must. Just look at the big companies that exist today, they all have a strong company profile.
Without a company profile, it’s likely that possible customers will not know about what your company is about, what products you offer, and so on.
Company profile plays a vital role in attracting the awareness of potential customers to your business. In addition, it also helps in increasing the enthusiasm of investors to fund.
Therefore, making a company profile for a company should not be arbitrary. However there are rules that you should obey regarding what should be represented on the company profile.
So, what exactly is a company profile? Why is it important? What contents should I put in my company profile? How to make a good company profile?
Don’t worry. This time we’ll discuss everything about the company profile specifically for you. So let’s jump right in.
What is a Company Profile?
A company profile is a comprehensive summary of the company. Commonly, it aims to convey information to the audience regarding the products or services offered.
A company profile also usually includes its history, values, and advantages, hoping that the audience would be interested in trying its products and services.
In short, the company profile aims to dispatch information about the existence of a company in detail. Thus, it can boost customer awareness of a company.
Additionally, the company profile is also notable in attracting the recognition of investors. Without a detailed company profile, investors will not be interested in financing the company.
Company Profile Functions for Companies
Companies that focus on managing a business will unquestionably make a company profile as good as possible. The following are the three functions of a company profile for companies:
As an Overview of the Company
A company profile is a property for every company to tell about what and who they are, their history, the values they carry on, and the products or services they offer.
As Branding and Publication Media
A company profile is a tool for the audience to get to know the company better. The information listed on the company profile must explain the advantages of the product or service offered.
Hence, it’s more beneficial to create a company profile based on the audience’s point of view and tailor it to the target market.
As a Marketing Strategy
A company profile built-in earnest will draw the attention of potential customers to understand more about the company and the products or services they offer.
This will stimulate business growth for the company itself. Company profile as a marketing tool can also grow the company’s strong values in the eyes of potential customers.
The know-how is to include the company’s benefits, ability, and position compared to its competitors.
Why Do You Need to Build a Company Profile?
Creating a company profile is one of the most indispensable parts of the company’s growth. Why?
- Demonstrating the company’s culture and values. Composing a company profile can emphasize the company’s concrete culture and strong values to help attract potential investors.
- Enhance the company’s image. An influential company profile can boldly appear in the public’s eyes, particularly the targeted market.
- Accelerate business growth. A company profile can assist as a business plan and strategy to amplify business works and increase earnings.
What Contents Should You Put in Company Profile?
To give potential consumers an outstanding first impression, you need to create the most immeasurable company profile. It can also be used as an adequate marketing tool to lure investors.
So, what are the contents of a company profile? Here are 7 pieces of information you need to put when creating a company profile:
Front Cover and Table of Contents
An engaging front cover can trigger the audience’s curiosity to read the contents. Therefore, give consideration to the following two things when designing the front cover:
- Make sure the cover can seize attention. The exterior of a company profile must be able to captivate the attention of the readers. But at the same time, it must be informational enough to proffer an overview of the company. You can use an attractive image to put on the cover or use a clean and minimalist layout design.
- Add company logo and tagline. Adding a company logo on the company profile cover is necessary, while the motto is voluntary. One thing you need to pay attention to is making sure the size of the company logo fits. Not too tiny or too huge.
While the table of contents must be added to the company profile to make it more comfortable for readers to find the information they are looking for. For example, sections about the company, products/services, contact information, and so on.
Don’t let the audience get puzzled in finding the information they want to comprehend because there is no table of contents.
About / Company History
Besides the design that steals the attention, a company profile must tell a story about the company. Write an inspiring narrative starting from how the company established, what are the company’s accomplishments, or even ideas for future advancements.
In addition, also append information about the company’s founders, the type of business, and numerous other details. It’s all-important to be displayed in the company profile to enrich the familiarity of the users.
Company Vision and Mission
Vision is a description of the goals and objectives to be obtained by the company. While the mission is the efforts, plans, and strategies brought out to achieve that vision.
They are both the cornerstone in endowing the company. Our advice is to use inspiring images that are related to the company’s values and industrial areas to reflect your company’s goals and beliefs.
Company Products/Services and Portfolio
This is the core component of a company profile. Most potential customers will concentrate on reading what product or service the company offers.
Thus, add details about the product or service you are selling, perfecting it with photos or images. If there are too many products or services, just provide an overview.
In addition, uniting a portfolio is a must especially for companies engaged in the service sector. A portfolio demonstrates the work and capabilities of your company.
Include a brief and enlightening description in each portfolio, such as client name, type of service, job description, year, and so on. Add high-quality images to complement each portfolio.
To make it neater and more convenient for customers to navigate, you can also sort the portfolios alphabetically or chronologically. If you offer more than one service, splitting your portfolio per category is also a great idea.
Advantages / Reasons for Choosing the Company
Write down all the advantages that stand out from your company when compared to other opponents. Explain what can make potential customers be interested to use your product or service.
For example, is it because of quality assurance? Is your company a pioneer and the first to invent such a product or service? Or does it use environmentally friendly technology? Just write!
Client List and Customer Testimonials
Regarding the portfolio, write about your company’s encounter if it has worked with well-known clients. Showing big clients to a profiled company can build the reputation and trust of potential customers.
If necessary, add testimonials from these clients after using your company’s products or services. But keep in mind that in revealing customer testimonials, just write testimonials from influential people.
For example, company executives, well-known people, and those with the equivalent characteristics as the targeted market.
Back Cover and Contact Information
Often underrated, the back cover is as significant as the front cover. The back cover is a section to display your company’s contact information.
Readers intrigued by your company’s products or services need to know how to reach you. Hence, write down the contact information as effectively as attainable.
The contact information that must be incorporated in the company profile is:
- Company’s address;
- Phone number;
- Email address;
- website URLs;
- Social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.),
- QR code if necessary, potential customers can communicate with you directly with no need to type in a number or email address.
What does a Good Company Profile Look Like?
The thing you need to know when creating a good company profile is to assure that it has the following criteria:
- Attractive and professional design. Use color combinations, typography, and other design elements that match the company’s logo and branding to bolster an elegant and professional impression.
- Fill in the company profile that is short, concise, and clear. Writing the contents and structure of the company profile is better left to an expert copywriter who has the skill in writing company profiles.
- Include essential points. A good company profile must include crucial details related to company information as a shred of reliable evidence.
- Use quality broadcast media. If you want to publicize a company profile on the website, make sure you use the assistance of an acknowledged website developer.
- Take the aid of photos, pictures, or illustrations. In addition to looking attractive, using images, photographs, and graphics on a company profile can help clarify the message.
Tips and How to Create a Company Profile
A company profile is a representation of the company. Everything listed on the company profile will reflect the branding, values, and goals buttressed and worked by the company.
Hence, companies need to create a genuinely high-quality company profile. Here are some tips on how to create a company profile to accomplish the demanded business goals:
A company can produce more than one type of company profile thus can be used for multiple purposes. For example, a company profile intended for potential customers is unquestionably unsuitable for investors.
Therefore, before creating a company profile, you must define the goals you expect from the company profile that you will make. Different purposes, different company profile appearance is also created.
Use the Best Layout
After determining the goal, choose the company profile layout that best suits your necessities. Then design the fittest possible company profile layout. Assume you don’t have a company profile design approach. In that case, you can look at the company profile template design inspiration available on the internet, for example, on Pinterest.
Select Content to Display
The next step is to choose the information to be displayed. As explained above, there are 7 items that you must include in your company profile, varying from company history to contact information.
You do not have to list all company information. But most importantly, include major points that help the audience get to know your company better.
You also surely do not need to reveal personal data, such as company financial reports.
Tell about the Company
In writing a company profile, you should make an appealing story to precede your company. Use short words, don’t beat around the bush.
Make the audience feel as if they are carried away when they read the company’s story, thus encouraging them to fall in love with the company. Many companies are thriving by executing this method.
Include Customer Testimonials
Testimonials are honest opinions from customers after trying your product or service. It can be an appended value to the products your company develops.
A genuine testimonial from a customer can be a splendid marketing strategy. It can encourage other potential customers to feel the same way. Testimonials also feel more peculiar and don’t look like advertisements.
Don’t Forget the Contact Info
Never create a company profile without writing thoroughgoing contact information in it. Include your address, phone number, email address, social media accounts.
This is helpful so that potential customers can reach you when they need something akin to your business. As an ultimate touch, also add a Call-to-Action button that is made as charming as possible.
Proofread before Published
Make sure you do not make the most inadequate mistake in creating a company profile. Therefore, proofread the company profile that has been done before publishing it.
Many people skip this step and leave a small error here and there in the company profile posted. In fact, it can make your company appear less professional.
Hire a skilled proofreader who also knows your company to review the company profile. After that, make the necessary changes regarding the mistakes found.
Characteristics of a Company Profile
To win the competition in the market, you need to prepare a company profile that is as good as possible. The know-how is to provide a unique impression that is dispatched on your company profile.
You can choose one of the following four company profile properties or use more than one and combine them.
- Passionate. The first characteristic is synonymous with enthusiasm and desire. You can create an optimistic and passionate company profile that your company can overgrow and fight. These characteristics can usually be found in the company profiles of startup companies that are not hesitant to compete with big companies.
- Quirky. This one characteristic illustrates the courage in challenging market conditions with the ideals they have. Usually, indie companies, anti-mainstream, and people who have high standards have these characteristics.
- Irreversible. The characteristics of this company profile at first glance are similar to Quirky. The difference is, it is packaged in a more relaxed style by inserting humor or illustrations. Companies with irreversible characteristics seem serious in working on the products or services offered. But on the other hand, looks relaxed in the face of other things.
- Authentic. As the name implies, these characteristics describe the company’s seriousness in overcoming the problems of potential users. The hallmark of a company that applies authentic factors to its company profile is full of honesty. They are also recognizing existing weaknesses and sticking to promises and commitments.
Examples of Company Profile Design
Here are some of the best company profile designs for you as inspirations in designing a company profile:
The company profile website of Bloomberg promotes videos to tell the company’s story. According to a survey, 9 out of 10 people are more likely to watch videos than reading text.
Therefore, Bloomberg’s decision to use video is glorious. In addition, in terms of appearance, the company profile uses color combinations that tend to be minimalist, such as black, gray, and white.
There is information about company achievements, links to articles about Bloomberg, and even job vacancies. Also, the link to the official social media accounts can be found in the footer section.
As one of the largest technology-based companies in the world, what else can be written in a company profile if the whole world already knows your growth and success?
Unlike most other company profiles, Google designs its company profile as brief as possible. Each section only consists of a title, preserving photos, and links to further information.
Google tries to keep you from getting bored with the option to see what you really want to see. Google still uses its trademark colors for the design itself, namely red, yellow, green, and blue.
The Nike company profile website truly represents Nike’s values, namely sports for everyone’s health. You will find several photos and videos that show diversity.
People of all ages, genders, races, and nationalities all for one goal: to exercise. In terms of design, Nike uses a combination of colors that tend to be neutral, like black and white, but with a touch of red accents to make it look bolder.
You can also find information about the people behind the scenes, company achievements and goals, and even links to official stores.
Visually, the design of the company profile of the Philips company looks very striking. The design is dominated by blue color and the use of large-resolution photos throughout the company profile.
As if to break the ancient traditional corporate style. From this, we know that Philips wants to do more than just sell electronics, such as lights, to consumers.
One thing that is often neglected in creating a company profile is keeping the contents dynamic and up-to-date. Fortunately, Philips’ company profile is updated at least four times a year to keep its contents up-to-date.
Sony Music (https://www.sonymusic.com/)
For those who love music, you may be familiar with the name of this record company. Sony Music is one of the three biggest record companies in the United States that houses many famous musicians.
Sony Music’s company profile website is unusual for a record company. The company profile design actually looks simple and doesn’t really show the impression of music in it.
The main content is photos of famous artists under Sony Music, the latest news related to the company, and Sony Music’s official social media feeds.
For those who like to read, the Starbucks company profile website will clearly attract your attention. The design itself is simple, highlighting the writing more than the combination of flashy colors.
You can find the history of the company, preferred coffee products, the people behind the scenes, even Starbucks’ future development and aspirations in developing more environmentally friendly resources.
Each section is accompanied by a supporting image, with the associated links given a touch of Starbucks’ signature green accent.
Walt Disney (https://thewaltdisneycompany.com/about/)
Who doesn’t know Walt Disney? One of the giant companies in the entertainment industry has a company profile website that is quite simple.
However, it still maintains Walt Disney’s trademark as a kid-friendly company by providing friendly content to all ages. The vivid color combination is decorated with images of iconic Disney characters.
In terms of content, you can find the company’s values, photos of Disney executives, information related to the business they run, including subsidiaries and other parties who work with Disney.
In today’s era, showcasing the best representation of the company is a necessity. You should expedite the public’s tendency to research products or services before making a purchase.
Hence, every company needs a company profile as a medium to display vital information about the company. Company profile is an efficient answer to augment exposure from potential customers.
Company profile is one of the foundations to achieve company goals. So, make sure you build a company profile as strong as possible so that your business can be victorious and expand in the future.
Hopefully, this article would be helpful. Thanks for stopping by, and see you!
some other blog posts you might be interested in