March 29, 2021 • Knowledge

Search Engine Optimization for your Website

For most people, the best website is the one that comes up in the first page search. But to have a website visible in the first page of search engines is not an easy task. You need to improve your website search engine optimization in order for search engines to read the existence of your website.

Blog is a great medium for implementing SEO techniques. Although it requires some effort which involves many important factor such as constantly updating wesite entries and creating relevant topics or content. In this article, you can learn more about improving SEO for your website. Make sure to read this article to the end.

Understand SEO for Website

Search Engine Optimization is an activity to optimize website performance. The main goal of most website owners is to make a profit. Therefore the website must appear on the first page of search engines. You need to implement the appropriate SEO factors to help your website be on the top position.

Website SEO is not an instant result that will be completed in one day, contents should be posted and updated regularly. It is important that you understand how search engines work. The qualifications and requirements to optimize website performance can change at any time.

Make sure the information you share is always relevant and considered as a competent source of information. Websites with such criteria can generate a significant increase in organic traffic. Search engines such as Google enforce some algorithmic rules so that it can improve the quality of keywords search. This allows internet users to get information from reliable sources.

How Search Engines Identify Website

Search engines work every time the keywords are submitted by the user. First, the search engine will collect comprehensive information at maximum speed. We call this process crawling, where information are obtained through all website links.

Web crawlers use the index tools to find all websites from the internet. The information collected consists of articles, related images, videos, addresses, and many others. Each search engine has a different web crawling system. That’s why the results of different search engines will be different.

The search history is generally stored in a database. Anytime you need to find some information, the data will be displayed immediately based on the user’s search history. After the search engine is finished with the crawling process. It will continue with the indexing stage process. This process is a step for the web crawler to store and analyzes the information.

The ranking of a quality website will be displayed from the top to bottom. Ensuring that internet users can immediately find the most suitable information. Regarding the ranking system for websites, search engines uses a score calculation. The page authority is developed from 1 to 100. The page authority is in charge of estimating the ranking of each website to help meet the needs of internet users

Website owners need to understand the overall search engine qualifications in order to achieve maximum scores. Take advantage of the link explorer every time you check your page authority. By entering a specific URL for analyzing, you will get useful information to help improve your website quality.

Recognize the SEO Process Category for Websites

The SEO process for Website is actually divided between onsite and offsite. Both categories require consistent repetitive work. All search engines have an algorithmic calculation method that is continuously updating. The goal is produce the best searching process.

It is important to always update your knowledge on the SEO factor so that your website can be more visible. Website owner who lacks the knowledge of SEO can result to having a lower visibility website on search engines. You can also hire a service company that offers the service to optimize your website.

Off-Page SEO is different from On-Page SEO and it is equally important when developing a website. Off-Page process has to do with marketing or widening the existence of your website.

Implementing marketing contents are considered effective to increase your website rankings. You can actively share links through social media, communities, forums, and many more. This method can help increase the number of new visitors.

Besides being efficient, marketing using social media can help save cost. Nowadays social media is the most ideal way for promotion. Some of the best options for digital content marketing are Facebook, Youtube, Instagram and Twitter.

The four social media have so many users around the world. You should also think about how to market your website. Think of unique and creative website promotion ways so that the visitors are interested. Also make sure every marketing activity includes efforts to increase brand awareness.

On-Page SEO is the practice of optimizing from within the website in order to rank higher in search engine. This includes adapting all the elements on the related website to be better prepared for the web crawling process from search. Some elements that website owners need to pay attention includes:

Setting up a URL (Uniform Resource Locator) with a complete, well-formatted address. This method makes it easier for users to navigate your website. The web address should also be easy to remember and sound unique.
Do not manipulate website rankings. The act of manipulating rankings is known as keyword stuffing. By doing keyword stuffing, the website owner will optimize the search engine using spamdexing techniques through placing keywords in meta tags, or backlinks and many others. This action does look appealing because it instantly increases traffic. However it has the risk of website suspension from Google and other search engines.
Headings Placement, factors that website owners should pay attention includes Heading Placement. Starting from H1, H2, H3, H4 and many others. This method can help improve website visibility allowing the web crawler access easily. Although you can place the heading position freely, there are exceptions for content such as articles to put a heading in sequence.

Understand SEO for Website

How Search Engines Identify Website

Recognize the SEO Process Category for Websites

Off-Page SEO is different from On-Page SEO and it is equally important when developing a website. Off-Page process has to do with marketing or widening the existence of your website.

Setting up a URL (Uniform Resource Locator) with a complete, well-formatted address. This method makes it easier for users to navigate your website. The web address should also be easy to remember and sound unique.
Do not manipulate website rankings. The act of manipulating rankings is known as keyword stuffing. By doing keyword stuffing, the website owner will optimize the search engine using spamdexing techniques through placing keywords in meta tags, or backlinks and many others. This action does look appealing because it instantly increases traffic. However it has the risk of website suspension from Google and other search engines.
Headings Placement, factors that website owners should pay attention includes Heading Placement. Starting from H1, H2, H3, H4 and many others. This method can help improve website visibility allowing the web crawler access easily. Although you can place the heading position freely, there are exceptions for content such as articles to put a heading in sequence.

SEO Factors of Website

As a website owner you need to understand the SEO factors affecting a website. The easiest way to maintain a website’s existence is to produce relevant content. Thanks to the presence of blogs, the website can be constantly updated with new content, creating a fresh and actual impression.

Maybe some of us have seen websites that are never updated for years with no activity. Would you trust information from the website? Certainly not. A website that rarely updates content can lose the prestige and value of the website. Search engines will not recommend outdated websites to users either.

Therefore it is very important to make regular updates. Besides proving to the audience that the website is active, it includes as one of the reasons for the search engine algorithm system to choose your website. The more often website owners update their website, it certainly makes the existence of the website being monitored by search engines.

From this we can conclude that blogs are a practical medium for improving optimization. You just need to be consistent on posting schedule content to let visitors spend more time on the website.

Blogs are able to make users stay longer on your website which allow search engines to prioritize relevant information for users by recommending your website. The website is considered capable of providing information according to user needs. Meanwhile, search engines want to make users return because of the good experience.

Maintaining a top search position is not easy. If a website appears on the top page but the user visiting time is too short, the search engine identifies signs that visitors do not find the website helpful. Meanwhile if a website succeeds in making visitors stay, the search engines consider it a sign that the website is helpful enough. Here are the steps for a successful website through SEO.

Posting Long Articles

Post articles with a long enough word count. This means the article should not be under 800 words. Long articles look comprehensive and are likely to return the same results as your expect. Try to pay attention, articles with a word length of approximately 2000 tends to appear on the front page of search engines.

Visitors also know your website through the keywords search. Ideally the keywords are in the title of the content that you are posting to allow the content to appear in user search results. Content that provides information according to user needs will certainly be able to hold the user to continue reading all your posts. That is why posts with long word counts are more informative and useful for SEO.

Using Long Tail Keywords

Creating long keywords often seems awkward for SEO. Even though everyone wants SEO to help develop their website, the characteristics of SEO itself are fairly competitive. Meaning no permanent keywords can help the maximize optimization.

In fact, a number of large brands have recently been attracted to the use of long tail keyword. The reason is because long keywords are more specific and provide direct users to the most accurate article recommendations. Make at least four-word combinations to implement the long tail keywords. This method is also ideal if you want to add a blog entry.

Adding Internal Links

Connect your audience with internal links to SEO content. Routinely create content in relation to search engine optimization. The most efficient way to make people know the content that you produce is through placing internal links in content which is also a way that can help you direct visitors, enter other pages that the website has.

Forgetting internal links is a common mistake. Maybe some website owners do not understand how the internal links can have a good impact on website performance. Internal links also provides a sign to search engine algorithm system. Please remember to place the internal link in a strategic location of the content.

Adding External Links

A quality website makes others website believe it as a resourceful link. Search engines believe in the article with trusted reference. The reliability on your website automatically increases.

Strategy for uploading content related to the current situation includes articles that provide answers to many people’s problems. Blog posts are potential external links by other websites as valuable information. This method is proven to be able to increase website rankings.

Connect Audience with Website

Surely you have seen how an article is shared thousands of times. The main reason is because the article is in accordance with the situation, problems, issues and hype topics. The more people share your content, the more search engines receives sign that visitors like your website.

This method is always successful in making a better SEO perspective with maximum efficiency. Blog as a medium that functions well to connect the audience to the website, including building sustainable relationships with all market segmentation.

Developing Onsite SEO for Website

After knowing the difference between onsite and offsite optimization. The next step is to understand what the factors are involved. How to make your website easier to optimize onsite and the efficiency of keyword discovery is also very important for onsite optimization.

Adding Keywords

To increase organic traffic to your website, make sure you have added the right keywords every time you upload content. Keywords are specific words that internet users always type. There are many free or subscription keyword trend detection websites and applications. All of that can help you determine what the best keywords are.

Choosing keywords can not be arbitrary. You have to understand very well what keywords the audience uses in accessing certain topics. Place keywords in headings, sub headings, including the content itself.

Simplify the Web Crawler Process

Developing a website by optimizing ranking in search engines, requires a crawler robot. Therefore website owners must implement several methods that facilitate the crawling process. The first way is to optimize the website by always managing the sitemap.

Do not ignore if there is a broken link. You need to update every broken link on the website and reduce up to 0% chance of redirect errors occurring. URL errors can occur unpredictably. You should immediately fix errors that occur by creating a new URL.

Simple Website Structure

You need a good website structure because search engines always identify the most important website only. This method is usually underestimated by some website owners. Broadly speaking, website structuring is not a factor to increasing website rankings. However, search engines will find it easier to find content uploaded on website.

Website owners need to focus on the type of content, links and backlinks, sitemap, and many other components. It is more fun when the website only requires a few clicks to a particular page. A complicated structured website is only a disadvantage and will confused users to quickly leave the website before exploring your further.

Easy Navigation

Internet users prefer websites that is simple to navigate. Navigation is an important element for the onsite SEO website optimization process. Create a more efficient navigation system so that visitors can easily find content on your website. In general, link structuring helps the navigation process.

The concept is a general description of the website navigation system. For example, you place a quicklink on the website front page. The internet users can recognize and focus directly on that certain content. The content menu must be prominent, concise, clear and catch the attention of users. Make sure you are consistent with the placement of the features layout in the website.

Relevant Content Production

The SEO-based website optimization process is certainly closely related to producing relevant content. Content that is clear and comes from reliable sources can increase the quality traffic for the website.

For example, online business website plays an active role in increasing the number of transactions. Visitors will believe in website services because the information from content is trustworthy. Subsequent user interactions and experiences will keep them coming back constantly without realizing it, they turn into permanent users of your website.

The more often you post quality content, the more it affects the performance of the website. Try to make the audience comfortable and stay as long as possible whenever users get information from the content. This method is also an effective way to build a branding website for the audience.

If you have difficulty consistently uploading content according to SEO standards. Don’t worry, because you can use the services of a content creator or article writer. Make sure that you have a regular schedule for uploading the latest content.

Website Loading Speed

Website performance is closely related to website loading speed. After finishing all the steps above and yet the website is still slow when visitors click on your link. The Consequences leads to users immediately switching to similar websites which are loading faster.

Slow loading websitescan lower your website’s ranking on search engines. In fact, the loading speed of website pages itself gets a score from search engines. Website with a score of 90 are classified as websites with good performance. While a score below 90-50 means you should improvise your website speed. The loading speed of a website is one of the main factors determining the top page ranking.

Correlation of Website Speed with SEO

So far, I hope you have a better understanding on how SEO work. Previously, we discussed the benefits of a fast website speed. Now let’s look into the correlation between Website Speed and SEO in detail.

Google has indeed explained since 2018 that the performance of a website determines ranking. This applies to searches via mobile devices (smartphones and tablets), and desktop devices (laptops and PCs). There are 3 elements that determine the performance of a site is SEO – Search Engine Optimization, SERP – Search Engine Results Page, and UX – User Experience.

The search engine prioritizes website with the best user experience. Even Google as a search engine company is taking a firm stance. They don’t hesitate to give poor score when they find a website with bad performance.

As a result, the position of the website ranking on the search page will continue to decline, leading to the difficulty to increase the number of new traffic every day. You can notice differences in website performance from the website on top page and the next page. The top search page with first 10 websites have a much better performance compared to the rest.

Generally what appears on the first page is a website with the best user experience score. Websites with slow loading times, generating negative feedback from visitors will lead to an increase in the bounce rate.

This phenomenon makes search engines perform automatic analysis. Several aspects are often used as an assessment of websites with poor performance. Several examples are content containing less relevant information and designs, structure and appearance of the navigation that are complicated resulting to visitors being unsatisfied.

To help determine the ideal loading time, you can use a tool that functions to check the loading time of a website.

Therefore it is very important to find out what your audience is looking for and their needs. Then create a solution on how to satisfy the user’s needs. You can type in certain keywords to understand how search engines work. This action corresponds to the SERP element. Internet search engines always display the websites with the most relevant content.

Avoid High Bounce Rate for SEO Website

So what exactly is bounce rate? Why does the bounce rate decrease the SEO website performance? The first indication that make bounce rate rises too fast is when visitors exit. Search engines judge your website’s worth by how long your visitors are willing to stay.

Visitors who are dissatisfied with a particular website will leave immediately. The main and frequent is because the website does not provide the content or information that visitors need. Website owners really cannot force visitors to spend a long time on a single website. That is why it is important to know how bounce rate works and also the reason why visitors do not want to explore your website.

Ideally, a website should take 1-3 seconds to load all the pages perfectly. In this situation, the bounce rate only reaches a percentage of 32%. Meanwhile, a bounce rate of 106% occurs for websites with loading times ranging from 3-6 seconds per click. It can be seen that the longer the page loads, the higher the percentage of the website’s bounce rate becomes. It would be very unfortunate even if the website has quality content.

You need a balance of SEO Website optimization. Even though you page layout is interactive, the bounce rate with affect your search ranking if the website loads slowly. Search engines never track accurately the reason why a visitor left, it automatically falls into the category of not being able to meet user needs. Dissatisfied users only increase the probability of you getting poor score from the search engine.

Summary

To have a website available in the front page of search engines requires several processes. The optimization process is definitely not an instant job. Website owner needs to consistently learn the stages of increasing optimization opportunities. The main goal of SEO for your website is to increase popularity or gain more transactions.

The article has explained how search engine qualifications actually work. The habit of collecting information, such as how to link explorer help improve the quality of the website. It definitely makes you understand the optimal steps of SEO for your website.

Search engines prioritize the user experience. Demands several main factors that support user experience needs includes fast loading time of the website. In the future, you should be able to maintain the website performance according to search engine standards. Hope this information can help benefit your website!