What is AR (Augmented Reality)?

Augmented Reality or AR is a computer technology that capable to combine digital contents; either in the form of sound, images, or text with the real environment. With Augmented Reality users can see virtual objects (2D or 3D) that are projected against the real world. In order to be displayed properly, AR requires output devices such as mobile phones, special glasses, cameras, screens, webcams, and so on.

Some Examples of Application of Augmented Reality:

  1. Instagram filters
  2. AR is used in the entertainment industry such as for visual for weather forecasting and sports events. Supports the visuals of sci-fi or wars themed films such as Star Wars. In mobile games like Pokemon Go and many more
  3. AR is widely used in the medical world, especially for training, making medical applications, and as surgery equipment

Types of Augmented Reality:

  1. Marker Based Augmented Reality or Image Recognition; use an object to trigger AR contents. Can be in the form of a QR code or any image such as snack packaging, pictures in kids story books, etc. This type of AR requires a camera to scan it. This AR device also calculates the position and orientation of the marker for positioning the contents.
  2. Markerless Augmented Reality; is the most widely used of AR because it does not require additional objects to trigger its content. Markerless AR uses GPS technology, speed meter, digital compass and accelerometer built into the device to provide location-based data. This technology is known as Simultaneous Localization and Mapping (SLAM). This type of AR is generally used to map directions, and as a support for other location-based mobile applications.
  3. Projection Based Augmented Reality; as the name implies, this type of AR projects digital content onto a real environment. An example is a keyboard that is projected directly onto a table surface.
  4. Outlining Augmented Reality, use image recognition to turn an object into an outline. This type of AR is widely used to help drivers see the roadside in low light and to guide pilots at the runway.
  5. Superimposition Based Augmented Reality uses object recognition to replace the original appearance with augmented ones, either fully or partially. AR is widely used in medicine to display digital x-rays over real body parts of patients during surgery.

Timedoor Tips:

Here are things you need to consider before deciding to use Augmented Reality (AR) technology

  1. Make sure that AR is the right technology and needed by your business
  2. Identify what elements or functions will use AR
  3. Make sure that the AR is simple, useful, has good instructions for users
  4. Think about how the app responds if the augmented reality doesn’t render perfectly


To understand more about how the Augmented Reality works. Please check video below: