PV (page view) represents the number of times a particular page in the website was opened and is the most common indicator to measure how much the website is being viewed. When one page of HTML document (web page) is displayed in the browser, it is counted as 1 PV. The number of PV can be analyzed by introducing an access analysis tool such as Google Analytics on the site. An image explaining how to count PV. PV = 6 will be counted when 6 users visit the site (when opening the top page). Two of them opened A page, one had B page and two had C page so PV is counted +5. After that, one more D page and one person opened E page so PV is +2 and the total PV is 13 In the case of the figure above, 6 users have visited the site (opened the top page), so the PV number will be counted as 6 at this point. Two of them opened A page, one had B page and two had C page so the PV number is counted +5. After that, one more D page and one person opened E page, so the PV number is counted +2, and the total PV number is 13. * The UU described in the figure is an abbreviation of a unique user which is an indicator of how many people visited the site. For details, please see the SEO Glossary UU (Unique User) page. It is often confused with the number of UUs and the number of visits (the number of sessions) as terms often used in access analysis, but the PV number is calculated regardless of the user and the number of visits, the number of times the page in the site was displayed Then we are totaling it. Even if the PV number is 50 thousand PV, in fact it may be seen only by 2 thousand users. While the number of UUs (Unique Users) is an index to measure ‘Popularity of the site’, I think that PV number should be considered as an index to measure “”how much the site is being used””. PV number by visit (average PV number) The number of PVs by number of visits (average PV number) is a numerical value representing the average of the number of PVs per visit (1 session). The more PVs visited, the more visitors are browsing the pages in the site with one visit, but it is often recognized that it is better if the number of PVs by visit is just more, but finally It is necessary to judge in conjunction with factors such as whether the purpose of the site has achieved whether it is good or bad. For example, in sites with large amounts of information such as real estate sites and EC sites, there is a tendency to look around the property detail page, product detail page, etc., so PV per visit tends to be large. There are no problems as long as there are a lot of PVs by visit and there is a targeted conversion such as purchasing goods and inquiries properly from there. But, After migrating, the user judges that there is no desired information (content) and it is leaving The user is departing before the lead in the site is bad and it reaches the target page For example, it may happen that there are many PVs by visit but not conversions. It can not be said that even with a large number of visits this is never good. In that case, the user flow report obtained from the access analysis tool (information such as how the user entered the site, how the user made transition in the site, and which page left the site) and the content report It is desirable to check the site structure that checks which content is popular in the site and guides it to the purchase screen and inquiry form properly.