Nitra Jaya was first established in 1995 with the core business of selling school uniforms. Then at this time, Nitra Jaya began to expand its business into traditional Balinese clothing. In the difficult times of the covid 19 outbreak, they have a goal to achieve a new vision, namely “Introducing Balinese Traditional Attire to The International Market through elevating Balinese style kebaya that suits current international fashion trend”. One of Nitra Jaya’s steps to achieve this vision is to create a sales website that can also help introduce its products to the international market.
The Problem
Nowadays, many marketplaces can help sell online. However, there are market limitations that Nitra Jaya doesn’t want, such as not being able to customize colors and content. These limitations are considered to reduce Nitra Jaya’s goal to introducing their brand to a wider market.
The Goal
Nitra Jaya needs an online sales platform as well as a company profile that can help expand their business to the international market. Then, besides wanting to make a professional impression, the owner of Nitra Jaya is very crucial to the color of their brand. So they want their website to match the colors of the Nitra Jaya brand. In addition, Nitra Jaya also wants to ensure that the shopping experience on their website is easy and comfortable across all display devices.
Gather Requirements
This project started with a meeting with the client to ask some questions, gather information and know the features that will be on the Nitra Jaya website. Here are some notes we got from this process:
1. Nitra Jaya wants to highlight product photos
2. Website has an eCommerce page
3. The website has a company profile page
4. Payment is currently only available through manual transfer
Sitemap
After getting the website requirements, we create a sitemap to map what pages need to be created. Here is a sitemap that we created.
Design
At this stage, it begins with the process of creating a mood board and design inspiration following the client’s requirements. Some of the websites we found are websites that have similar products, namely e-commerce that sells clothes. After collecting the mood board, we continue to make the design according to the sitemap and the previous mood board. The design of this project begins with creating a desktop display first. As usual, when the desktop design is finished, we immediately create a design for a mobile (responsive) display. We always pay attention that the user interface and user experience that we create are following the client’s needs, so that after the design is complete we will have another meeting with the client.
Design Decision
After getting some feedback and going through several iterations the website was finished. Clients are very satisfied with their website and have been actively selling goods while introducing their brand to a wider market through the website.
The Result
After getting some feedback and going through several iterations the website was finished. Clients are very satisfied with their website and have been actively selling goods while introducing their brand to a wider market through the website.
